Saturday, March 26, 2011

Informative articles on Introduction to Reactive Dye

Definition of Reactive dye:

Reactive dyes are anionic soluble dyes. Those dyes are applied through a chemical reaction, the mechanism of which is complicated. Reactive dyes react with the ` fiber to form a covalent bond. They possess in their dye molecule a reactive group of Reactive dyes that reacts with the hydroxyl groups of the cellulose (cotton, flex, jute) to form a stable chemical linkage. The dyestuff of Reactive dyes thus becomes a part of the fibre substance.

The development of reactive dyes:

 

The dyeing of cotton fiber with direct dyes has relatively poor textile washing fastness. Only weak polar and dispersion forces bind the dye molecules to the cellulose fiber's polymer chains. During washing, "Direct dye" molecules can quickly diffuse out of the cotton polymer chain. The best fastness to washing perfect textile materials requires precipitating an insoluble pigment and mechanically trapping it within the cotton fibers. 


However, this type of dyeing process with vat and azoic dyes is much more complicated than direct dyeing.

The idea of immobilizing a dye molecule by covalent bond formation with reactive groups in a fibre originated in the early 1900s. Various chemicals were found that "reactive group" of reactive dyes reacted with the hydroxyl groups of cellulose and eventually converted into colored cellulose derivatives, especially cotton.

          

Several dyes now known to be capable of covalent bond formation with groups in wool and cotton were not initially considered fiber-reactive dyes, despite the excellent fastness of washing their dyeing.

In 1955, Ratte and Stephen, working for ICI in England, developed a procedure for dyeing the cotton with fiber-reactive dyes containing "dichlorotriazine" groups. They established that dyeing cotton with these dyes under mild alkaline conditions resulted in a reactive chlorine atom on the triazine ring being substituted by an oxygen atom from a cellulose hydroxyl group. The role of the alkali is to cause acidic dissociation of some of the hydroxyl groups in the cellulose, and it is the "cellulosate ion" (Cell-O ) that reacts with the dye. 

Cell-OH + HO- Cell-O- + H20

Cell-O + Dye – CI Cell - O - Dye + Cl-

Where Cell-OH is the cellulose with a reactive hydroxyl group, Dye-Cl is the dye with its reactive chlorine atom, and Cell-O-Dye is the dye linked to the cellulose by a covalent bond.

 

Market situation of reactive dye:

 

In the US, cotton represents approximately one-third of the fiber used in textile processing. Reactive dyes are essential for dyeing and printing cotton and other cellulosic blends. They represent about 45% (by value) of colorants used for coloring cellulosic fibers. Reasons for the success of reactive dyes include,

flexible application methods,

wide range of shades available (including brilliant shades),

their fastness properties,

and Cost-efficiency.


The demands made on reactive dyes are wide-ranging. Requirements depend primarily on the specifications for particular textile articles and operating conditions (equipment available legal constraints). Economic considerations, quality requirements, and ecological issues are significant factors in the debate concerning the ideal reactive dyeing process and optimum dyestuff selection. Over 60% of reactive dyes are applied by the exhaust dyeing method. The remainder is used by the padding method of dyeing.

 

Thanks for reading. 

Last update: May-2022

Wednesday, March 23, 2011

Marketing an Apparel Line and Utilize the Garments Manufacturing Line

An Apparel Line must be utilized by bellow way: 


Process

   Identify your target market

          - Use market research

   Develop marketing mix

           -To reach the target market

    4P's

            Product/Service

            Price

            Promotional strategy

            Placement (distribution)


Market Centers/Marts

     Market Center:

          - A city that houses Marts, showrooms, manufacturing and retailing

          - NY, LA, Dallas, Atlanta, Chicago

      Marts

            -Where sales reps show merchandise to retail buyers

            -Most significant cities have marts

            -Exhibition space


Competition

  * Marts offering expanded services to compete

             -Open year-round, rather than market weeks

              -Educational seminars

              -Fashion shows/trunk shows

              -Credit/financing

              -Travel discounts

              -Entertainment


Market Weeks and Trade Shows

Market Weeks

          -Times of the year when retail buyers gather to buy seasonal goods

          -Open-to-buy

          -Advantages

             Show to many retailers in a short amount of time/view a large amount of line in a short period

              Gain info on trends

                Gather feedback

                  Obtain publicity


Trade Shows

 Shows to promote specific lines

 Sponsored by trade association

 It last about a week

 Located in major cities

 Ex: MAGIC


US Market Centers

 NYC:

 Only US market center without an apparel mart

 Garment District/Fashion Center

 Originally manufacturing

 Now, due to the high cost of space – Manufacture, design, sales

 Known for women's apparel, designer and bridge price zones


Can't

LA:

  The primary market for the west coast

  Large apparel manufacturing center

  Known for casual apparel and sportswear/swimwear

Chicago

  The primary market for North and Mid-West

  Major bridal center

Dallas

  Market for South

  Known as the fashion barometer for the US

Atlanta

  Largest market on the east coast


Smaller Markets

 Miami:

    Sportswear and children's wear

 San Francisco:

      3rd largest apparel manufacturer in the US

            After NY and LA

 Seattle:

      Men's sportswear

      Outerwear


Manufacturers Marketing Strategies

Distribution Policies

 Open:

      Sell to anyone who meets essential characteristics

 Selected

      Detailed criteria that stores must meet to sell merchandise

       Patagonia


Sales and Promotion Strategies

Advertising:

    Buy space/time in print/broadcast media

    Cooperative advertising

Publicity

      Not controlled by the marketer

      Newsworthy attention


Other Types of Promotional Tools

   Catalogs

   Direct Mail

   Visual Merchandising

   Trunk Shows

   Videos

   Sales reps

   Press kits


Last update: May-2022

Tuesday, March 22, 2011

The easy test method to estimate the mercerizing effect.

The latest test method to estimate the mercerizing effect is described bellow


After mercerization, we need to test the effect on textile fibre. We can estimate this different testing and measurement system. The most popular test method is given step by step:


-First, take 10ml of 0.25N Ba(OH)2 in a beaker, then titration with 0.1N HCl and methyl orange as an indicator.


-At the endpoint yellow color solution changes to a pink color solution, and then the titration is completed.


-The measure the amount of HCl used for titration, Let HCl= x ml


-Now take 2gm of mercerized sample


-Then, the sample is immersed into the 30ml of 0.25N Ba (OH)2 solution for 4hoursand then taken out.


-Then, take 10ml of left out Ba (OH)2 solution by pipette in a beaker.


-Now titration with 0.1N HCl and methyl orange as an indicator.


-The measure the amount of HCl used for titration, Let HCl= y ml

 

Thanks for reading. The post is updated at May-2022.